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     Ok people- This is the part where you pay attention, because we don't plan on saying this too many more times. Alter Ego will be the hottest thing since sliced bread. It's one of Newouses hottest projects yet. Its a unique clothing line aimed at bringing out other side of you that you don't often portray.
     If you're a shy, bottled up person, we have for you a collection that brings out the wild side but still says "I'm a good girl./boy- And Vice Versa.
     Our thoughts are thar sooner or later "AE" (Alter Ego) will be one of the hottest lines ever.
     "The concept is too universally understood to deny its likelyhood to succeed." says creator - Michael Bailey.

     Ok, here's one for the hip-hop generation called "Bricks".
     "I had to do this one." says Michael Bailey. "I was raised in the hood, myself. hence the name- Bricks. It hits very close to home for me ."
     The primary slogan for BRICKS is "From the Beginning of Time", which has a very powerful meaning to it. It explains in one very simple fragment that ghettos and hoods have always been around.
     The point of BRICKS is not to glorify a ghetto, but rather to use it as a means of reaching to those who live there by putting positive messages out for them to read and advertise every time they walk into the streets.